How Kenyan Companies Have Positioned their Organizational Purpose in their Blueprint.

Purpose is the reason for existence.

  1. Manufacturing and Production (18%)
  2. Media, Marketing, Advertising Agencies and Aliied (14%)
  3. Banking and Investments (14%)

Other sectors like Healthcare, Aviation, Transport, Infrastructure, Logistics, Insurance, Hospitality, Tourism, Telcom, Technology, Agriculture, Fisheries, Fintechs, etc fall below 10% and hence lack organizational purpose in their blueprints.

  1. Retail and Distribution – Supermarkets (6%)
  2. Real estate building and construction (6%)
  3. Banking and Investments (6%)
  4. NGO & Social Enterprise (6%)
  5. Education and Training institutions (6%)
  6. Cooperatives and Savings (SACCOS) (6%)
  1. Banking and Investments(6%)
  2. Energy, Oil, Gas, Mining and Natural Resources (6%)
  3. Manufacturing and Production (6%)
  4. Public Services (6%)
  5. Media, Marketing, Advertising Agencies and Allied (6%)
  6. Agriculture and Fisheries (6%)

Short-Term Focus:

  • Challenge: Pressures for short-term results may divert attention from long-term purpose-driven goals, leading to decision-making based on immediate gains rather than sustainable impact.
  • Solution: Encourage a balance between short-term objectives and long-term purpose, emphasizing the importance of sustainable practices and impact.

Lack of Clarity on Purpose:

  • Challenge: Without a clear and well-defined purpose, organizations may struggle to align their activities and goals with a meaningful mission.
  • Solution: Clearly articulate and communicate the organization’s purpose, ensuring that all stakeholders understand and connect with it.

Inadequate Leadership Support:

  • Challenge: Without strong leadership commitment to the organization’s purpose, driving and sustaining purpose-driven initiatives becomes challenging.
  • Solution: Cultivate leadership that actively champions the organization’s purpose, demonstrating its importance through actions, decision-making, and communication.

Measurement and Accountability Issues:

  • Challenge: Difficulty in measuring and quantifying the impact of purpose-driven initiatives may lead to a lack of accountability.
  • Solution: Develop clear metrics and key performance indicators (KPIs) that align with the organization’s purpose, and regularly evaluate and communicate progress toward those goals.

Lack of Employee Engagement:

  • Challenge: Employees who do not feel connected to the organization’s purpose may lack motivation and engagement.
  • Solution: Involve employees in discussions about the organization’s purpose, encourage their input, and create opportunities for them to contribute to meaningful initiatives.


The primary focus should be on contributing to a greater societal good, and the company’s activities are aligned with a broader purpose that extends beyond profit-making.

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