How does a leader create a Predictable and Sustainable Impact?
Let's figure out what momentum is. In my view, momentum is a highly Sustained and Positive movement of a company to achieve its Goals and Objectives to Grow, Acquire, and Retain new customers and also get a Good Market perception for the business. A company needs to plan even for the small wins while setting achievable objectives. When you have managed to achieve your set goals, take time and celebrate the wins while praising your team for it. They also need to know that they are playing a big part in moving the company forward to excellence. Now to gain momentum, all team members need to have the ability to keep pushing and not give up in the middle of it. However, at some point, you will need to take a rest to avoid burnout.
Exciting your Strategy to bring momentum to your business involves injecting Enthusiasm, Innovation, and Strategic thinking into your approach. Here are some steps to achieve this:
- Set Bold Goals and Objectives
To spark momentum, set achievable goals for your business and challenge your team to always think big. Goals should be communicated among team members to have a shared vision of success at all times. The most important part is to have your goals be measurable and aligned with the strategy. - Encourage Innovation and Creativity
These are key aspects that should be encouraged within your organization. Thinking outside the box and coming up with new concepts and ideas is crucial. Calculate the risks as well. An organization should be able to provide these resources and support the team where needed. - Keep evaluating your Strategy
Continuously check if your current strategy fits the market demand. Look for key areas where you can bring innovation and bring momentum. Are there new markets, technology, and opportunities that your organization can tap into? These are also key areas. - Communicate effectively
Communication should at all times be transparent and effective to maintain its momentum. Do you take time to keep your team informed about your vision and the progress towards its goals? Give room for feedback and listen to concerns while communicating effectively about challenges and opportunities. - Monitor Progress and Adapt as needed
Consistently monitor your progress toward your goals and objectives. Track your KPIs, collect and analyze data, and leave room for feedback to allow time to assess the effectiveness of the strategy. Based on the feedback from stakeholders be open to adjusting your approach on matters essential to the success of the strategy.
If there is any moment you feel like your organization is slowly slipping away, remember your motivations and “why” for getting into the business. What is Your Purpose? Why did you start the Business? It is easier for a business to flow with purpose. You get to have an opportunity to allow things to happen while allowing room for change and not necessarily fighting the change. Knowing the “why” for the business helps you to re-focus and provides clarity.
Remember that your team is your most valuable asset in driving momentum. Always empower and energize them by providing leadership and support where they need a hand. Consistently foster an environment where everyone feels valued and appreciated and inspired to give their best effort.
For your strategy to gain momentum, invest in training and development programs that enhance their skills and capabilities for professional growth. It’s a good way to boost morale and engagement.
Momentum in your business towards your strategy is created by SMART goals. Take into consideration (Specific, Measurable. Attainable, and Timely) goals. Go also beyond your current capabilities and think differently using various approaches. Remember every action you take whether big or small is a step. Focus on the solution and not the problem and always push the agenda unlike waiting to “hear back”.
Article written by
Abigael Muthoni
Content Creator | Digital Marketer | Customer Experience Excellence Specialist | E-commerce Specialist